Saturday, February 03, 2007

Breaking Resolutions Fast As I Can Make 'Em*

A recent study showed that words affect our perception of odor, to the extent that when offered a whiff of foul body odor, the subject will respond more positively if it is labeled 'cheese.'**

This works particularly well on the French.


**Whether or not they pushed Stinking Bishop is unknown.)

1 comment:

uf mike said...

I'll have to remember that I'm wearing a sweaty t-shirt around a frenchman. It could prevent embarrassment. Who knows, maybe I'll even be able to talk him into tasting the t-shirt.